Marketing/Sales Manager

Portland, OR, USA - 12301
At Lightmen Painting, we are seeking a dynamic and experienced Marketing/Sales Manager to lead our sales and marketing initiatives. Based in Portland, OR, this role is integral to expanding our brand, driving leads, and fostering client relationships. The ideal candidate will bring innovative ideas, demonstrate leadership, and embody our commitment to quality, community, and customer-centric service.
  • Education: Bachelor's degree in Marketing, Business Administration, or a related field. Equivalent work experience may be considered.
  • Experience: Minimum of 3-5 years in marketing and sales, preferably in the construction or home improvement industry.
  • Skills:
    • Proven ability to generate and convert leads.
    • Proficiency in digital marketing strategies (SEO, Google Ads, content marketing, and social media).
    • Strong analytical and problem-solving skills.
    • Excellent communication and presentation abilities.
    • Leadership skills with experience managing teams.
    • Familiarity with CRM platforms and marketing automation tools.
  • Characteristics: Results-driven, innovative, team-oriented, and committed to customer satisfaction.
  • Performance-based bonuses for meeting or exceeding sales targets.
  • Team bonuses for achieving company-wide goals, such as positive client reviews and lead conversions.
  • Referral bonuses for securing new business partnerships or clients.

  • Competitive salary with clear growth opportunities.
  • Comprehensive health benefits, including medical, dental, and vision.
  • PTO and retirement benefits after 90 days of full-time employment.
  • Flexible work environment with opportunities for professional development.
  • Exclusive access to industry training and certifications.
  • Discounts on painting services for employees and immediate family members.

  • Marketing Strategy:
    • Develop and implement marketing campaigns to increase brand visibility and drive organic traffic to Lightmen Painting’s website.
    • Oversee the creation of engaging blog content for 'Lightmen Daily' and manage SEO initiatives.
    • Collaborate with the marketing team to produce high-quality social media content, newsletters, and email campaigns.
  • Sales Leadership:
    • Identify and cultivate new sales opportunities within the Portland metro area.
    • Maintain and grow relationships with real estate agents, contractors, and other industry professionals.
    • Design and execute promotional offers and marketing material.
  • Team Management:
    • Lead a team of marketing and sales associates, providing training, support, and mentorship.
    • Organize and manage door-to-door sales programs, ensuring team compliance and success.
  • Client Relations:
    • Engage with clients to understand their needs, ensure satisfaction, and maintain long-term relationships.
    • Oversee the client portal for project transparency and manage the referral program.
  • Analysis & Reporting:
    • Monitor and analyze key performance indicators (KPIs) to assess the success of marketing and sales efforts.
    • Prepare and present reports to company leadership, suggesting data-driven improvements.
This role offers a unique opportunity to lead transformative marketing and sales initiatives for a company that values community, employee ownership, and unmatched quality in painting services. Join Lightmen Painting to make a lasting impact on our growing brand!
Apply Now

Digital Marketing Manager

Portland, OR, USA - 12303
Lightmen Painting is seeking a creative and data-driven Digital Marketing Manager to lead our online marketing strategies. This Portland, OR-based role focuses on enhancing our digital presence, driving online engagement, and generating high-quality leads. The ideal candidate will be a digital marketing expert passionate about analytics, creative content, and delivering measurable results. 
  • Education: Bachelor's degree in Marketing, Digital Media, or a related field. Equivalent work experience may be considered.
  • Experience: Minimum of 3-5 years in digital marketing, with proven success in managing campaigns for lead generation.
  • Skills:
    • Expertise in SEO, SEM, Google Ads, and social media advertising.
    • Proficiency with analytics tools (Google Analytics, SEMrush, etc.).
    • Strong knowledge of content management systems (CMS) like WordPress.
    • Experience with email marketing platforms and CRM tools.
    • Graphic design and video editing skills are a plus.
    • Exceptional organizational and project management abilities.
  • Characteristics: Analytical, innovative, detail-oriented, and team-focused.
  • Performance bonuses for achieving website traffic, conversion, and lead generation goals.
  • Incentives for implementing successful campaigns that exceed engagement benchmarks.
  • Team bonuses tied to overall marketing performance and client acquisition success.
  • Competitive salary with opportunities for growth.
  • Comprehensive health benefits, including medical, dental, and vision.
  • PTO and retirement benefits after 90 days of full-time employment.
  • Professional development opportunities, including certifications in digital marketing tools and platforms.
  • Flexible work environment with the option for remote work.
  • Employee discounts on painting services and supplies.
  • Digital Strategy Development:
    • Create and execute digital marketing plans to boost online visibility and engagement for Lightmen Painting.
    • Conduct market research and competitor analysis to refine strategies.
    • Develop and manage content calendars for blogs, social media, and email campaigns.
  • SEO and Content Optimization:
    • Optimize the company's website and blog, 'Lightmen Daily,' for Google NLP and SEO best practices.
    • Research and implement strategic keywords to improve search engine rankings.
    • Oversee the creation of engaging, high-quality content aligned with the company’s voice and goals.
  • Advertising Campaigns:
    • Plan, launch, and manage PPC campaigns on platforms like Google Ads and Facebook Ads.
    • Track campaign performance and adjust strategies to maximize ROI.
  • Social Media Management:
    • Lead efforts to grow Lightmen Painting's presence across social media platforms.
    • Create and schedule compelling posts, stories, and videos.
    • Engage with followers, respond to inquiries, and foster a strong online community.
  • Analytics and Reporting:
    • Monitor and report on KPIs, including website traffic, lead conversion rates, and campaign success metrics.
    • Use insights to refine strategies and improve overall digital marketing performance.
  • Collaboration and Innovation:
    • Work closely with the Marketing/Sales team to align online and offline efforts.
    • Stay updated on the latest digital marketing trends and tools, incorporating innovative ideas into campaigns.
This role is perfect for a digital marketing expert ready to shape the online presence of a growing, community-focused company. At Lightmen Painting, you'll have the opportunity to lead impactful digital initiatives and make a tangible difference in our success.
Apply Now